Ana Escovar Designer
EsEn

06 / 16Fashion

Campaign · Fashion · Movies

Tu Par

View of the Tu Par project

Free Road campaign for Movies: open roads, classic cars, and apparel featuring licensed graphics. A series that dresses the brand in a story (two people, a car, a plan) rather than a catalog.

Client
Movies
Type
Fashion campaign
Sector
Fashion
Role
Art direction & design

About the project

Tu Par / Free Road takes the brand to the open road: couples, classic cars, and mountain scenery serve as the backdrop for Movies' apparel.

The key visual sets the tone with the TU PAR · free road lockup and the Movies logo, and the photo series shows the garments in action, including the licensed graphics on the back.

The result is a campaign with an editorial and lifestyle feel, designed for social media and the collection's marketing.

Free road · Movies · Editorial and lifestyle · Classic cars · Licensed apparel

Editorial photography

Editorial photograph from the TU PAR campaign: a couple standing next to a silver classic car on a dirt road.
Editorial photograph for the TU PAR campaign: a couple leaning against the hood of a classic car; she is wearing an anime-print top, and he is wearing a white T-shirt and sunglasses.
Editorial photograph from the TU PAR campaign: a couple embracing in front of a lake, both wearing white anime T-shirts.
Editorial photograph for the TU PAR campaign: a couple inside a classic car; she is wearing a white Marvel T-shirt, and he is wearing a comic-print shirt while behind the wheel.
Editorial photograph from the TU PAR campaign: a couple reclining in a light blue classic car, both wearing Star Wars T-shirts, and she is wearing a cap.
Editorial photograph for the TU PAR campaign: a man behind the wheel of a classic car, wearing sunglasses and a white T-shirt with a Dragon Ball print.
Portrait from the TU PAR campaign: a couple leaning against a wall with a bridge in the background, wearing Wonder Woman and Superman T-shirts.
Editorial photograph from the TU PAR campaign: a couple on a curved concrete bridge; she is wearing a Wonder Woman T-shirt and sunglasses.
Editorial photograph from the TU PAR campaign: a couple standing next to a metal structure, he wearing a white Mickey Mouse T-shirt and she wearing a black T-shirt.
Editorial photograph from the TU PAR campaign: the couple in the front seats of a classic car, she wearing a shirt with a comic-book print and he driving.
Editorial photograph from the TU PAR campaign: a man embraces a smiling woman next to a classic car; she is wearing a comic-print top.
Editorial photograph from the TU PAR campaign: the couple stands in front of a classic car with its headlight on; she is wearing a white shirt with a comic-book print.
Full-bleed panoramic banner for TU PAR: the couple reclining in a classic car in the countryside, with the "free road" slogan and the Movies logo.