Ana Escovar Designer

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07 / 16Retail · Licensing

P.O.P. material · Official license · MIC

Minecraft

View of the Minecraft project

Floor display for MIC with the Minecraft license (Mojang Studios). The artwork is constructed using blocks, true to the cube grid (no curves or gradients), and is applied to the header-end banner, the end panels and the in-store setup.

Client: MIC · Licensed Products
Type: P.O.P.
Sector: Retail · Licensing
Role: Graphic design

Minecraft case cover: officially licensed P.O.P. merchandise, featuring a photo of a floor display with Minecraft T-shirts and accessories at an Éxito store, set against a background of pixelated blocks.

Application diagram: line drawing of the module with the header-end banner on the rail and end panels A and B on the sides.

Large format

Table elevation: two mockups of the Minecraft pizza box mounted on its stand, side A and side B.

Technical cutaway: a black diagram showing the two sides, A and B, mounted on the internal hardware, against a background of pixelated blocks.

The hanging sign: a die-cut Minecraft piece with a Creeper and the "New Collection" label, next to the hanging diagram on the rack arm, to scale with the garment.