Ana Escovar Designer

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01 / 16Music · SalsaClub

UI/UX · Brand-driven web design · 2026

Son Havana

View of the Son Havana project

A salsa and Cuban son club in Medellín, designed from start to finish: from the brand to the booking process. A website that feels just like the club and a design system with tokens in W3C DTCG format.

Visit Son Havana

Client: Son Havana
Type: Web + Design System
Sector: Music · SalsaClub
Role: UX/UI design

Case cover: giant "SON HAVANA" title on a midnight blue background, featuring the project details, timeline, scope, and tools, along with a mockup of the homepage with a tropical illustration promoting the La Dimension event.

"The Brief" section titled "Make a website feel like the club," with descriptive text and four tabs: industry, location, platform, and objective.

Process

"From Dance Floor to Design System" section, featuring five numbered steps (Discover, Define, System, Design, Handoff) and a list of design objectives highlighted in yellow.

A walkthrough of the homepage, section by section, featuring stacked mockups of the hero, bookings, merch, gallery and reservations, each with its own tag.

Design Tokens section: "One Source of Truth" in W3C DTCG, featuring a code editor that displays the son-havana.tokens.json file.