Ana Escovar Designer
EsEn

04 / 16Back to School

Back-to-School Campaign · Key Visual · MIC

Afterclass

View of the Afterclass project

Proposal for a Key Visual for MIC’s back-to-school campaign: After Class · Rising Time. It’s not just a logo: it’s an entire universe centered around going back to school (typography proposals, photos and styling, stickers, banners, and applications for in-store and e-commerce).

Client
MIC · Licensed Products
Type
Campaign · Key Visual
Sector
Back to School
Role
Concept & graphic design
Desktop
Use of the Key Visual on the e-commerce homepage: a hero image featuring children on bicycles, the “Discover It” tagline, and the “AFTER CLASS Rising Time” lockup.

Key Visual system

After Class Rising Time key visual system board, from top to bottom: the logo with lockups on a blue plate and green oval; the typography (Bowlby One and Reforma Grotesk Bold) with the 2023 stamp, the graphic essence, and the color palette; the system of elements and stickers on a blue background; applications on banners and promotional items; an example of application on printed materials featuring an Instagram mockup and a photo grid; and the social media post featuring the two girls and the campaign stickers.
Full-bleed key visual for "After Class Rising Time": two girls on skateboards wearing sunglasses and stickers, set against blocks of color.