Protección
Pillar page by Protección for Talento Sí Hay, its platform for young people. A parent page that brings mandatory pensions, severance savings and retirement savings into a single journey, along with the benefits of being a member, for those just starting their working lives.
About the project
Protección was one of my accounts at the Triario agency. The page speaks to young people about topics that often feel far away: mandatory pensions, severance savings and retirement savings. It starts with a question (how can Protección help you build your future starting today?) and answers it block by block: what pensions are, what severance savings are, what Protección does with that money and what benefits come with being a member.
The challenge was to organize a lot of information on a single parent page: financial and legal concepts, figures, partners, courses, a podcast and the contact channels. Each topic opens with a headline in a conversational tone and is explained with line icons, short cards and background changes (white, gray and lime green, with torn paper edges) that mark the move from one block to the next.
The journey ends with the Talento Sí Hay community (job network, Learning Path, podcast and discounts) and an advice request form, so that reading ends in an action.
Pillar page · Pensions and severance savings · Young audience · Line icons · Advice request form
Pillar page
- 01How can Protección help you build your future starting today?
- 02What are mandatory pensions?
- 03What are severance savings?
- 04What does Protección do with your pension and severance savings?
- 05What benefits do you get from being with Protección that you can enjoy starting today?
- 06Join our Talento Sí Hay community
- 07Would you like to receive advice? Start here